58% of players experience disruptive behavior in game. 34% stop playing or play less as a result. EA’s Positive Player Award is the first award to be offered by a publisher across all of its franchise esports leagues that communicates a higher brand purpose. The award is intended to show players that even at the most competitive level, not only is positive in-game behavior possible, it actually improves team performance.
The award’s identity system is designed to be a platform for participating franchise leagues to show their support for a larger brand purpose beyond any one title alone. The identity’s colors, shapes, iconography, and animation were all designed to exude positivity.
