Game Brand Strategist

Ideomotion™

Ideomotion™ is my process for understanding how ideas become behavior. Behavior is perception manifest. Perceptions are formed by the experience of ideas in culture over time.

Behavior

What do you want people to do and by when do you want them to do it? What’s their motivation to do it? Are we changing an existing behavior, or creating a new one?

Perception

What perception does our audience need to have in order to do what we want them to? What experiences do they need to have in order to form that perception?

Idea

What idea will create the perception? Logos, ad campaigns, products—these are just experiences of an idea. All brands are ideas, but not all ideas are brands.

Experience

A brand is defined by the sum of its experiences. What experiences communicate the idea most effectively, and how well are they orchestrated?

 
 

Some say what I do is behavioral economics, others call it cognitive behavioral science, but I consider it more art than science.