Anthony westerfield Kondeati
Game Brand Strategist
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MuzzleShot

A shot glass isn’t worth $50, but a symbol of military culture is. MuzzleShot is an ornamental shot glass styled after the M16A2 flash hider. It’s an exact scale replica, machined from a single block of billet heat-treated aluminum, anodized to MIL-A-8625 type III. I was responsible for everything but manufacturing–from the product photography and packaging, to the brand’s identity and website. It is my favorite Ideomotion™ case study to this day.

MuzzleShot.com was nominated for Site Of The Day by Awwwards.

MuzzleShot.com was nominated for Site Of The Day by Awwwards.

The site allowed visitors to customize their MuzzleShot using any rank and/or rate from all five branches of the U.S. military.

The site allowed visitors to customize their MuzzleShot using any rank and/or rate from all five branches of the U.S. military.

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I designed a new base each year to represent the brand's idea "Symbol of the Times."

I designed a new base each year to represent the brand's idea "Symbol of the Times."

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MuzzleShot two and four-packs were packaged in custom Pelican cases.

MuzzleShot two and four-packs were packaged in custom Pelican cases.

Two and four-packs came with glow-in-the-dark MuzzleShot patches that could be worn on clothes such as uniform, or placed on other items of gear such as backpacks.

Two and four-packs came with glow-in-the-dark MuzzleShot patches that could be worn on clothes such as uniform, or placed on other items of gear such as backpacks.