
MuzzleShot
A shot glass isn’t worth $50, but a symbol of military culture is. MuzzleShot is an ornamental shot glass styled after the M16A2 flash hider. It’s an exact scale replica, machined from a single block of billet heat-treated aluminum, anodized to MIL-A-8625 type III. I was responsible for everything but manufacturing–from the product photography and packaging, to the brand’s identity and website. It is my favorite Ideomotion™ case study to this day.

MuzzleShot.com was nominated for Site Of The Day by Awwwards.

The site allowed visitors to customize their MuzzleShot using any rank and/or rate from all five branches of the U.S. military.


I designed a new base each year to represent the brand's idea "Symbol of the Times."


MuzzleShot two and four-packs were packaged in custom Pelican cases.
