Game Brand Strategist
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EA Loyalty

Time, attention, and data are the most valuable currencies in gaming. Players give years of their lives to their favorite franchises. EA FC Club Membership is designed to reward FC players for their time, because the future is play to earn! I was a founding member of EA’s Loyalty department, helping the publisher understand how they can reward players for all the time they’ve invested in EA franchises. EA FC Club Membership is one such loyalty system.