Brief

Get people to donate to and advocate for Carry The Future, a charity who collect and donate baby carriers to refugee families fleeing Syria.

Idea

Create an identity for the idea that Carry The Future are a global network of parents for the future of humanity. 

Experience

A conscious consumption campaign where a portion of profits from the sale of co-branded products go back to Carry The Future.

Pattern concept by Shannon Smith, art director. Communication concept by Sarah Westerfield, writer. Account management by Basil Frye, brand manager. 


Brief

Introduce Holland's #1 snack, chocolate sprinkles on toast, to America.

Idea

Hagelslag Dutch sprinkles are not decorative accessories for special occasions, they're their own everyday snack – like PB&J.

Experience

Brand manifesto video for Hagelslag, Dutch sprinkles. 

Co-written with Noel van Aartrijk, strategist.


Brief

Prevent the Blues from further becoming a historical music form.

idea

The blues is the sound of pain & toil.

Experience

Five To Life, a not for profit record label music-based prison reform program.

Art direction by Allison Apperson. Creative brand management by Will Espinoza. Creative idea by Larissa Cole, experience designer. Copy by Kevin Fitz, copywriter.


Brief

Identify a topic to explore, research and develop into a 20-minute presentation. What things might change because of this knowledge?

Idea

All life is made up of platforms and apps. The human body is becoming a tech platform for bio-apps.

Experience

Body as Platform, a presentation about Transhumanism and it's effect on & adoption into mainstream culture. 

Co-written & presented with Erik Osburn, Chane Rennie and Sam Halle, strategists. 


Brief

Define the Tribeca Film Festival's legacy & evolve the brand to keep it relevant and compelling for the next 15 years.

idea

Move Tribeca from film festival to multi-sensory storytelling brand with roots steeped in New York's culture.

experience

A presentation to Tribeca Film Festival about how to close the brand gap between what they say they are and what they actually do.

Installation idea by Heather Keller, experience designer.


Brief

Create an eight minute documentary about a subculture.

Idea

Brazilian Jiu Jitsu is a meta skill disguised as a combat sport.

Experience

The Gentle Art, a documentary about what makes Brazilian Jiu Jitsu one of the fastest growing sports in the world.


Brief

Get people to start using eHarmony.

Idea

Happiness is finding your life's one true love.

EXPERIENCE

Creative concept: find real happiness.

Concepted with Kyle Calkins, strategist. 


Brief

Get people to subscribe to Sirius XM Satellite radio.

Idea

Sirius XM Satellite Radio is the best use of time in the car 

Experience

Creative concept: take back the drive

Co-written with Pat Grayhack, strategist.


Brief

Create an identity for Myndful, post-concussion syndrome personal genetics test.

Idea

Personal genetic tests shouldn't be used to determine where you can and can't go in life, they're just road signs.

Experience

Myndful living logo.


Brief

Create a video for a famous poem or speech.

Idea

It's easy to criticize, hard to do, let alone do well.

Experience

Video for Roosevelt's Man in the Arena speech. 


Brief

Visualize a Nikon purchase decision journey for the purpose of creating a comms plan.

Idea

A brand is the sum of its experiences.

Experience

Purchase decision journey scenario infographic with overlaid channel plan. 


Brief

Get NYC men to sign up for French language classes.

Idea

Not being able to speak another language is uncivilized. 

Experience

Creative concept: only animals speak one language.