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TBWA\Chiat\Day

Supported the Head of Media Arts Planning in teaching teams throughout the TBWA network how to use the Disruption and Media Arts philosophies in conjunction with one another by creating relevant examples of both for advertising teams to inspire new brand behaviour ideas.

Responsible for researching, writing, updating and maintaining case studies on latest examples of disruptive advertising for the network's "Idea Bank," an online library of thousands of marketing case studies used to inspire new ideas.