Identify new audiences for a major southeastern bank.
African American Millennials and low acculturated Hispanics are the fastest growing opportunity for banks in the southeast.
Personas for Chiron, an African American Millennial, and Jose, a low acculturated Hispanic who recently moved to the southeast.
Analyze & present We Are Gen Z Report findings.
Gen Z are the last white-majority generation. The challenge is no longer reach & media fragmentation, it's engagement & cultural fragmentation.
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