Brief

Identify new audiences for a major southeastern bank.

Idea

African American Millennials and low acculturated Hispanics are the fastest growing opportunity for banks in the southeast.

Experience

Personas for Chiron, an African American Millennial, and Jose, a low acculturated Hispanic who recently moved to the southeast.


Brief

Analyze & present We Are Gen Z Report findings.

Idea

Gen Z are the last white-majority generation. The challenge is no longer reach & media fragmentation, it's engagement & cultural fragmentation.

Experience

Monthly Facebook Live webinars.